A question that pops up sometimes - wait, all the time - is how to measure PR objectively and "results based". This is our answer to the question on Quora. The gist is: most PR firms should be willing to be measured objectively: Read Quote of Raf Weverbergh's answer to Public Relations (PR): Which PR firms, experienced in tech start-ups, are open to being measured quantitatively and held accountable for results? on Quora
View the discussion thread.