In our first meeting, FINN talked about targeting international blogs like TechCrunch and VentureBeat, as well as big national media in Belgium. At the time, we were a small team - about to announce a seed round, and I remember going out of the meeting thinking: "if FINN delivers half of what they promise, it will be a success."
Two years later, I look back and see that the FINN team delivered results beyond what they promised. We were the first Belgian startup to get featured on TechCrunch and VentureBeat with our seed round. Post-launch, a steady stream of op-eds and campaigns resulted in strong awareness of Sortlist in our target demographic. As a founder, I learned a lot working with the FINN team - they're top professionals, and we look forward to replicating this success in the other markets that we are expanding to today.